3

A new measure of brand personality

Year:
2009
Language:
english
File:
PDF, 359 KB
english, 2009
5

Emotional advertising: Revisiting the role of product category

Year:
2011
Language:
english
File:
PDF, 679 KB
english, 2011
45

DEVELOPING A SHORT AFFECT INTENSITY SCALE

Year:
2002
Language:
english
File:
PDF, 531 KB
english, 2002
46

Letters

Year:
1999
File:
PDF, 294 KB
1999